![]() Why It Works: Briana’s LinkedIn profile summary works because it draws the audience into what she has to say by providing them with what they want: to find the perfect home. When she’s not helping people’s home and interior features dreams come true, Brianna enjoys rock climbing with her fiancé and going for runs with her dog, Bones. In a career that spans over a decade, Brianna has helped over 250 home buyers find their forever place. Without the right person to guide you through the process of finding and securing a home, you can end up somewhere that you don’t want to call home.īrianna Clarkson is the real estate agent for you if you aren’t satisfied with anything less than the perfect home. If you’re at a loss or you have no specific goals with your LinkedIn page currently, a standard closer like “Message me to chat more about XYZ” is perfectly fine.įinding a house is one of the most stressful and incredible experiences that a person can have. What action you want the reader to take depends on your goals (more on that below), but it’s always good to finish things off by giving the reader something to do (if they want). Anything that shows how your mind works and gets people interested in talking to you is valuable stuff here. Don’t worry about going overly “ cover letter” with this part - not everything has to be totally job-related. You can think of this section as your elevator pitch - 100 or so words on why you’re awesome and love doing what you do. The body of your summary is where you want to use keywords relevant to your field, describe your passions, accomplishments, etc. Sometimes a quick series of short sentences to start things off can also be rhetorically effective.Īn engaging and descriptive body section. You don’t have to have one single opening line, either. Chances are, you’ll find a gem in there somewhere. ![]() We recommend a judgment-free brainstorming session where you spit out as many opening lines as you can think of (even if they sound ridiculous and silly). There are countless ways to be interesting while still keeping things professionally relevant. Instead, consider what aspects of your career would interest people, how you’re different than others in your field, a compelling story about how you got into the business, etc., etc. It’s critical to start out with something more interesting than “My name is X and I work at Y as a Z.” Yawn. Here’s a three-step breakdown that almost all winning LinkedIn profiles incorporate:Ī catchy opening line. LinkedIn profile summaries follow a pretty straightforward and easily replicable format. The Structure of a LinkedIn Profile Summary Use your LinkedIn summary as a creative platform to express who you are beyond your career and make people want to work with you in the future. Someone who comes to your LinkedIn profile to read your summary will most likely be more interested in your character than your professional history. Get creative and let your personality shine through. Include statistics or other empirical proof of your abilities when possible to strengthen your summary. When discussing your achievements and skills, be as specific as possible. ![]() Instead, focus on your most significant accomplishments and skills that make you stand out from the crowd. You don’t want to simply reiterate your resume. You want your LinkedIn profile summary to impress the reader. However, make sure the reader understands your job by the time they finish reading your LinkedIn profile summary. You don’t necessarily have to make this the first sentence of your summary because you’ll likely want to use something catchier than just your job title. Initiate the reader into your summary by stating your professional responsibilities and the company you work for, if applicable. Think about what action you want the reader of your summary to take once they’ve digested the information. A freelancer who wants to attract clients to work for will handle their profile completely differently than a business that wants to attract sales. Before writing a word of your LinkedIn summary, you need to decide your profile’s goal. Using a first-person voice can give your summary a more conversational tone.įor almost all job-seekers, we recommend the first person voice (“I” instead of “he/she/they”) - unless you’re a major celebrity, folks reading your profile know that you’re the one who wrote it.ĭecide what action do you want the reader to take. Either choice is appropriate for a profile summary since it should have a more informal tone.ĭeciding to use the third person establishes your profile as more of a professional brand. The first decision you have to make when it comes to your LinkedIn profile summary is if you want to write in the first or third person. Show More How to Write a LinkedIn Profile Summaryĭecide on first or third person.
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